Pay per lead programs are often referred to as affiliate programs. Affiliate programs are used by thousands of people as a means of making money from the comfort of their own home. There are actually many people who are able to earn thousands of dollars each year by simply working as an affiliate for several products or services. If you are interested in making some extra money online from the comfort of your own home, a pay per lead program might be your best bet.
How Does A Pay Per Lead Program Work?
A pay per lead program is basically a program in which you will be paid when you send a lead to a website and they perform some type of action. That action could consist of downloading a file, completing a sign up form or accepting some type of trial offer. Affiliate programs are created to drive more traffic to a website to increase the likelihood of product conversions. After all, traffic is a crucial element of a successful website.
Pay per lead programs differ from sales based affiliate programs in that your only goal is to get the lead to the desired web site to perform an action. Once that action is performed your work is done. Once the lead is on the landing page of the affiliate program, conversion of that lead is in the hands of the product owner. Many new webmasters elect to use pay per lead programs because they find it easier to send traffic to an affiliate program instead of actually converting that traffic themselves.
How To Succeed
Since many affiliate programs are willing to pay you for leads you can’t expect a lot of money per lead. Most programs pay around $2 per lead, but in some cases the value of a lead can be worth over $20. It really depends on the affiliate program and how much worth they put on a legitimate lead. To be successful using pay per lead programs you need traffic on your website. Driving that traffic to your lead programs can be easily done by writing positive articles that provide information on how the product or service can benefit your reader. You can also strategically placed ads or an email list to promote the program.
What Are The Drawbacks
Many think that using lead programs means guaranteed money and it simply does not. Just because you send a lead to an affiliate program it does not mean they are going to perform any action. If they don’t perform any action, you don’t get paid. Also, you have to carefully read the terms of service for any program you join. Many programs will not pay for leads that are from certain countries or leads that they deem to be fraudulently gained using some type of incentive program. Another frustrating aspect of using lead programs is having a program decide they are not going to pay you for your leads. There are plenty of shady affiliate programs that will accuse you of sending them bad leads and refuse to pay you. It sucks, but it happens.
Programs That Work
Promoting lead programs from major affiliates is a safe method to ensure you get paid. Some programs that I have used in the past or still currently use are listed below:
A true pay per lead program will pay you for your leads as long as they meet the required guidelines. The screenshot below is the money I made recently promoting an offer from Cbleads. During the time I was promoting the offer, Cbleads was paying $3.50 per lead. I only promoted the program for a few weeks by using a positive review article. I made a little money for minimal effort, but if you are really aggressive marketing an offer, you can make a lot of money.
Programs To Stay Away From
If you find a lead program that does not pay you through a major affiliate program I would stay away from it. There are many programs that advertise themselves as great paying programs, but as soon as it’s time to pay they find a reason to remove you from their program. This is the danger of joining lead programs directly instead of through a major affiliate. Just recently I was removed from Project Payday’s Referral program when it was time for them to pay. I’ve seen many posts about Project Payday stating they were a scam, but I needed to see for myself. All leads they they received were directly from the articles I had written concerning their program.
Pay per lead programs can provide an easy method of making money with your website as long as you select the right programs. Ultimately you goal should be to profit from direct advertising, selling your own product or affiliate marketing. Remember, you won’t find much success until you are able to generate traffic to your website and that will take time and patience.